The measurement layer for your marketing.
Independent of your platform. Independent of your agency. Independent of whoever is running your marketing today. And tomorrow. If you have a Google account, you can see what's working.
One install. Every channel you spend on. Clear answers to the questions you've actually been asking: Is my agency earning their fee? Is social pulling its weight? Where did that lead come from?
Works where you build. Connects what you use.
Install On
Connects To
GA4
Google Ads
Search Console
Business ProfileGA4Google AdsSearch ConsoleBusiness ProfileThree ways people use ROI Insights
Which one sounds like you?
You're in one of these three camps. Click the one that fits. We'll show you what ROI Insights looks like from where you're standing.
Business Owner
"I spend real money on marketing every month. I can't tell you my cost per lead."
You write a check for $3,000, $8,000, maybe more. Your agency sends a report. You still can't tell which channel booked the jobs. Whether that direct mail campaign did anything at all. You're not bad at marketing; you were never given the infrastructure to measure it.
See how this works for business ownersFounder / Builder
"I shipped the site. Now I have no idea if my marketing is working."
You built on Lovable, Bolt, Cursor, Claude Code, WordPress, or something you wrote yourself. You've got traffic. You don't want to spend a weekend wiring up GA4 by hand. You want to know which channel is sending you paying users. You want to npm install your way there.
Agency / Consultant
"My clients don't trust the reports I send them. I don't entirely blame them."
You run marketing for multiple clients. You spend hours every month stitching data together, then defending it when numbers don't match. You've looked at AgencyAnalytics and Whatagraph. Those are reporting tools. You want the layer underneath that: measurement your clients can't argue with because it isn't yours.
See how agencies use thisIt's a measurement layer. Nothing more, nothing less.
ROI Insights is not an agency. It's not ads management. It's not another reporting dashboard that makes yesterday's numbers look prettier. It's the layer underneath all of that. It quietly captures every marketing dollar you spend, ties it to the lead it produced, and tells you in plain English what's working and what isn't.
It works on WordPress, Lovable, Bolt, Cursor, Claude Code, Base44, Replit, v0, Windsurf, EmDash, Codex, and any React app. It connects to Google Analytics, Google Ads, Search Console, Google Business Profile, and GoHighLevel. It measures your digital channels and your offline ones: yard signs, direct mail, truck wraps, billboards. We give you the tracking links and QR codes to tie them in. Every channel you spend money on, measured the same way.
Independent of your platform
WordPress plugin, npm package, or universal script tag. Wherever your site lives, this works.
Independent of your agency
We don't run your ads. We don't write your content. We measure whoever does.
Survives whoever runs your marketing
Agency today, in-house team tomorrow, you at midnight on a Sunday: the measurement layer stays the same. The data doesn't leave with the people who built it.
Built on 25+ Years of Measuring What Matters
The Wild West
When search rankings could be changed by editing a few lines of HTML, ROI Insights founder Jim Mosier was already helping businesses understand what their marketing was doing online. The platforms were primitive. The principle was the same: measure it, or you're guessing.
The Agency Era
Google Ads, SEO, social media, direct mail: marketing channels multiplied and got complex. Businesses started spending thousands a month across multiple channels. But the tools to measure what was actually working didn't keep up. Most businesses still couldn't answer one question: what's my cost per lead?
The Measurement Layer
ROI Insights was originally built inside our own marketing agency as the internal dashboard we used to manage client accounts, because nothing on the market actually measured marketing the way clients deserved to be measured. Around the time we started adding AI to it, our business shifted into custom development and we were getting ready to shelve the tool. Enough people kept asking for it that shelving it started to feel like the wrong call. So we released it. Not as an agency tool, but as what it always was underneath: a measurement layer that's fully independent of who runs the marketing. Built for the client's benefit. Trusted by the agencies and in-house teams working for them.
Simple, transparent pricing.
Three tiers. Same measurement layer underneath. The difference is how much of the work you want to do yourself.
Free
YOUR DIY TRACKING TOOLKIT
Get Google Tag Manager and tracking scripts onto your website instantly. No developer needed. Basic call tracking included.
Free Forever
- 1 site
- 1-click Google Analytics & Search Console connection
- Google Tag Manager (GTM) container injection
- Header & footer script injection
- UTM tracking
- Basic call log (source, caller ID & duration)
- 60 days data retention
- Standard telecom rates
Professional
PAYS FOR ITSELF
Know exactly what's working. AI reads your calls, scores your leads, and delivers a weekly plain-English marketing summary. No more guessing.
billed monthly
Telecom savings alone often cover the $39.95
- Everything in Free
- 1 site
- Weekly Advisor Briefing: plain-English narrative with action steps
- AI call recording, transcription & lead scoring
- Advanced attribution: tie each lead to the exact ad or search term
- 6 months data retention
- Discounted telecom rates
- Email support
Business
YOUR FINANCIAL SAFETY NET
For businesses spending serious money on marketing who need full visibility, the longest data history, and the lowest telecom rates we offer.
billed monthly
Full visibility across every channel pays for itself
- Everything in Professional
- Up to 5 sites (contact us for more)
- 2 years data retention
- Wholesale telecom rates (our lowest)
- Custom reporting
- MCP AI Agent Access: connect ChatGPT or Claude to your data
- Priority support
30-Day Money-Back Guarantee
If you're not convinced ROI Insights is worth it after 30 days, we'll refund every dollar. No questions asked.
Frequently Asked Questions
The questions you're probably already asking.
Ready to see what you've been paying for?
$500 a month on Facebook ads or $12,000 across six channels. One business or twenty clients. If money goes out the door for marketing, you should be able to see what it's doing. Install free in five minutes. Upgrade when you want the AI to do the thinking.
Assisted Setup
We run a live onboarding call and wire everything up. Recommended if you're locked out of accounts or have never touched GA4.
Onboarding: $795
Book a 30-minute discovery callQuestions? [email protected]