Private Beta — Now Accepting Applications

Stop Guessing. Start Knowing.

You're spending thousands every month on marketing. You should know exactly what's working. Right now, you don't.

ROI Insights connects every marketing channel to one dashboard and tells you exactly what's working — every week, in plain English. No more guessing. No more relying on your agency's monthly PDF.

ROI Insights marketing attribution dashboard displaying campaign metrics including clicks, leads, sales, and total ROI.

Connects to the platforms you already use

Google Ads
Google Analytics 4
Search Console
WhatConverts
Google Business Profile

You're Making Five-Figure Decisions in the Dark

You write a check every month. Sometimes it's $5,000. Sometimes it's $12,000. Sometimes more. And at the end of the month, your agency sends you a report full of impressions, clicks, and "engagement metrics" — and you still can't answer the one question that actually matters:

What is my cost per lead?

You don't know which channel booked the jobs. You don't know which search terms are eating your budget without producing a single call. You don't know if that direct mail campaign is crushing it or quietly bleeding you dry. You're not running a marketing strategy — you're running a faith-based initiative.

Here's what that costs you: Wasted spend you'll never get back. Campaigns that should've been killed six months ago. Real leads that fell through the cracks because nobody was watching.

The problem isn't that you're bad at marketing. The problem is that nobody built you the infrastructure to measure it.

See how ROI Insights fixes this

Google Ads Report

Monthly Summary

Clicks2,847
Impressions45,231
CTR6.3%

But no idea which clicks became customers.

SEO Report

Monthly Summary

Keywords Top 1012
Traffic Change+23% MoM
Organic Sessions4,812

But no connection to booked revenue.

Call Tracking Report

Monthly Summary

Total Calls187
Avg Duration3:42
Answered Rate78%

But no attribution back to campaigns or keywords.

And somewhere in the middle of all that… you're writing a $5,000–$12,000 marketing check every month.

But you still can't answer the one question that actually matters: What is my cost per lead?

There's a better way
The Solution

Finally See What's Actually Making You Money

This is not an SEO agency. This is not an ads management service. And it's not another dashboard you have to figure out yourself.

ROI Insights connects every marketing channel you're running into one view, then tells you exactly what's working, what's wasting money, and what to do about it.

Your digital channels — Google Ads, Local Service Ads, Bing, organic search, Google Business Profile, and any other platform driving traffic to your website. And your offline channels too — direct mail, truck wraps, yard signs, billboards, and any other physical marketing you're running.

If you're spending money on it, we track it. Every channel. Every lead. One dashboard.

Digital Channels
Offline Channels
True Cost Per Lead
Detailed customer journey timeline showing a user's path from first ad click to final conversion using first-party tracking.
Included in Business

Most Businesses Don't Lose Money on Bad Ads. They Lose It on Undetected Problems.

ROI Insights tells you what happened. Ads Advisor tells you the moment something goes wrong — and what to do about it.

Here's the reality of running Google Ads: your campaigns don't fail all at once. They bleed. Slowly. An ad Google pulled that nobody noticed for two weeks. A search term that sounds right but has never produced a single paying customer — still eating $400 a month. A cost spike that happened on Tuesday while you were out on a job site. A broken link quietly turning your paid clicks into dead ends.

What Ads Advisor Watches

Disapproved Ads

The moment Google flags an ad and pulls it from rotation, you know. Not next month. That day.

Broken Destination Links

If your ad is sending paid traffic to a page that no longer exists, Ads Advisor catches it before you've burned another dollar.

Spend Anomalies

If your daily spend suddenly diverges from your historical pattern, you get an alert with the context to understand why.

Wasted Spend Detection

Which search terms are consuming budget without producing leads? Surfaced weekly, with an estimated monthly savings figure attached.

Keyword Conflicts

Are multiple keywords in your account competing against each other, driving up your own costs? More common than you'd think.

Search Term Opportunities

Which terms are converting well enough that you should be bidding more aggressively? You'll know every week, not every quarter.

Three Weeks to Complete Visibility

From zero visibility to full marketing intelligence in three simple steps.

Step 1Weeks 1–3

We Wire Everything

You don't touch a thing. We install call tracking numbers, tag every link so it's measurable, and connect your Google Analytics, Search Console, Google Ads, and Google Business Profile. If something's broken, we fix it before we build on top of it.

No lead goes unmeasured — digital or offline.

Step 2Automated

Your Data Flows Into One Place

Every day, your data from Google Analytics, Google Ads, Search Console, your Business Profile, and call tracking flows into one place automatically. We wait until the numbers are final before showing them to you — so what you see is accurate, not "close enough."

One source of truth. Numbers you can trust.

Step 3Every Week

Intelligence Delivered Every Week

Every week, you get a plain-English summary of your marketing: what changed, what's at risk, and where your opportunities are. Plus around-the-clock Ads Advisor monitoring that alerts you the moment something needs attention.

Weekly intelligence. 24/7 monitoring. Problems caught early.

Get started today

Why ROI Insights Is Different

From everything else you've tried.

You Own Everything

We build everything inside your accounts — your Google Analytics, your call tracking numbers, your data. If you ever leave, you keep all of it. Your history, your numbers. We don't hold anything hostage.

Ads Advisor Alert
CPA Spike Detected

Cost-per-acquisition increased 42% in the last 24 hours on "plumbing repair" campaign.

Ad Disapproved

"Emergency HVAC Repair" ad flagged by Google. Currently not running.

Opportunity Found

"AC installation near me" converting at $22 CPL. Consider increasing bid.

Real-Time Problem Detection

By the time your agency's monthly report hits your inbox, that problem campaign has already wasted three more weeks of budget. Ads Advisor catches issues the day they happen and tells you what to do about them — the kind of insight you'd normally need a $150,000 marketing executive to get.

Your Data Is Never at Risk

We don't rely on a single tracking system. Every lead is captured in two places at the same time. If one system has an issue, your data is safe in the other. You'll never lose your lead history.

Setup Progress
✓
Call tracking installedComplete
✓
UTM framework deployedComplete
✓
GA4 configured & auditedComplete
✓
Dashboard live & reportingComplete
✓
Weekly AI insights activeComplete
You did nothing. We handled it all.

We Set It Up. You Run Your Business.

You're not logging into a platform and watching tutorials. We handle the setup, we keep everything running, and we deliver the answers. You spend your time on your business — not learning another tool.

Numbers You Can Actually Trust

"Real-time" dashboards sound impressive — until the numbers change three times in one day. We wait until Google finalizes the data before we show it to you. When you see a number in your dashboard, it's done. Accurate. Final. You can make decisions on it.

Limited spots available during private beta

Get In Before the Doors Close

Beta members get free access while we build and test together, then lock in an exclusive lifetime discount off whatever our pricing is — now or in the future — for as long as their subscription is active. Pricing below reflects our post-launch rates.

Beta access is free. Members who actively use the platform and provide product feedback receive a lifetime discount off all future pricing — on any tier, for as long as their subscription remains active.

Free

Your DIY tracking toolkit

Get Google Tag Manager and tracking scripts onto your website instantly — no developer needed. Basic call tracking included.

Freeforever
  • 1-click Google Analytics & Search Console connection
  • Automatic Google Tag Manager (GTM) setup
  • Header & footer script injection
  • UTM tracking
  • Basic call log (Caller ID & duration)
  • Standard telecom rates
  • AI Executive Summary (preview only)
Most Popular

Professional

Pays for itself

Know exactly what's working. AI reads your calls, scores your leads, and delivers a weekly plain-English marketing summary — so you never have to guess again.

Telecom savings alone often cover the $39.95

$39.95/mo
  • Everything in Free
  • Weekly AI Executive Summary — plain-English narrative with action steps
  • AI call recording, transcription & lead scoring
  • Advanced attribution — tie each lead to the exact ad or search term
  • Discounted telecom rates (3x vs. 5x on Free)
  • Email support

Business

Your financial safety net

For businesses spending serious money on ads who need a 24/7 AI watchdog monitoring every dollar — plus the lowest phone rates we offer.

Catching one failing campaign pays for itself

$199/mo
  • Everything in Professional
  • Ads Advisor — 24/7 AI monitoring of your Google Ads spend
  • Instant plain-English alerts when campaigns bleed money
  • Wholesale telecom rates (2x — our lowest)
  • Up to 90 days data retention & custom reporting
  • MCP AI Agent Access — connect ChatGPT or Claude to your data
  • Priority support

30-Day Money-Back Guarantee. If you're not convinced ROI Insights is worth it after 30 days, we'll refund every dollar. No questions asked.

Choose Your Onboarding Path

Getting your tracking configured correctly is the most important step. Choose the level of support that fits your situation.

Self-Guided Setup

We provide a complete setup guide and you handle account access yourself. Best for owners and marketers who are comfortable inside Google Tag Manager and their ad accounts.

Setup FeeFree
Recommended

Done-For-You Setup

We do the work inside your accounts — not a walkthrough of where to click.

  • Google Tag Manager, Analytics & Search Console configured
  • Call tracking numbers installed and tested
  • Coordination with your agency or vendors
  • Live onboarding call — not a DIY checklist
One-time setup$795 (one-time)

Pay Only for the Calls You Actually Get

Unlike platforms that force you into expensive phone bundles, our call tracking runs on simple prepaid balance — starting at just $25. Your balance never expires as long as your account is active, and we auto-recharge when it runs low so your phone lines never go down and no leads are ever lost.

Professional

$25 covers 1 tracking number + over 100 minutes of inbound calls (~35 calls).

Business

$25 covers 1 tracking number + over 190 minutes of inbound calls (~63 calls).

Free

$25 covers 1 tracking number + about 40 minutes of inbound calls (~13 calls).

AI call auditing, transcription, and lead scoring are included in your flat monthly subscription — you never pay usage fees for AI analysis. Prepaid balance is used only for phone number provisioning and inbound call minutes.

Built Inside an Agency. Now Available to Everyone.

ROI Insights didn't start as a product. It started as an obsession.

We ran a full-service marketing agency for local service businesses — plumbers, HVAC companies, roofers, law firms. And we became relentless about one thing: proving exactly what our clients' marketing dollars were doing. Other agencies used to ask us how we had our tracking set up. That's when we knew we were onto something.

Over the last couple of years, we built ROI Insights as our internal system — the engine behind every client report, every optimization decision, every dollar we could account for. It worked so well that as our agency shifted its focus to custom web development, we decided this tool was too valuable to keep to ourselves.

So now we're releasing it. The same system that powered our agency results — built for business owners who want real answers about their marketing, whether they have an agency or not.

JM

Jim Mosier

Founder, ROI Insights

Frequently Asked Questions

The questions you're probably already asking.

Data, Privacy & How the System Works

Unlike dashboards that show fluctuating "real-time" data, we wait until Google finalizes the numbers before showing them to you. When you look at a number in ROI Insights, it's 100% accurate and final — not data that might change tomorrow.
Yes. To pull your data into our central system, you will need to authenticate your Google accounts (Google Analytics 4, Google Ads, Google Search Console, and Google Business Profile). We make this easy like most sites you use everyday. If you need to regain access to any accounts, we do offer account recovery or re-establishment assistance for a fee.
Not yet, but it's coming. Meta, LinkedIn, and Nextdoor are all on the roadmap. We're starting with Google because that's where most of our clients are spending the most money and where the attribution gaps hurt the most. Other platforms will follow.

No. ROI Insights is strictly a measurement tool. It doesn't run your campaigns, manage your ads, or replace your agency. It holds everything accountable, including your agency.

As AI becomes more common in agency operations, the outputs vary a lot depending on who's using it and how well they know their craft. We don't take over. We just make sure you always have an accurate, independent picture of what's actually happening so you're never relying solely on someone else's report.

Your data is securely pulled daily and stored in our custom, per-client database. We never share your data with third parties. Furthermore, because we only read data from your accounts, you always retain ultimate ownership of your data.

It means exactly what it sounds like. During onboarding you connect your own Google account. That's how we access your Analytics, Search Console, Google Business Profile, and Google Ads data. Everything is built inside accounts you already own and control.

Call tracking is available on every tier. If you're on Professional or Business, we'll also set up AI call recording and lead scoring for you. Everything is created in an account that belongs to you.

One of our core philosophies is that we never hold your data hostage. If something isn't working out, you walk away with everything intact. We make that easy on purpose.

No. We do not hold your data hostage. Every analytics account, tracking number, and piece of code we install is in your name and in your accounts. If you ever leave, you keep all of it.
We track everything. We provision dedicated phone numbers that dynamically swap on your website. We can tell you exactly which ad or keyword made the phone ring, and we provide call recording and AI transcription so you can review lead quality.
Call tracking runs on simple prepaid balance — starting at just $25. That balance covers your tracking number and inbound call minutes for the month. On the Professional plan, $25 easily covers one number and over 100 minutes of calls. On Business, that same $25 stretches to over 190 minutes because you get our lowest rates. Your balance never expires as long as your account is active, and we can auto-recharge it so your phone lines never go down. AI call transcription and lead scoring are included in your flat monthly fee — you never pay extra for the AI analysis.

Understanding Your AI Executive Summary

Every week, our AI system acts as your fractional Chief Marketing Officer. It analyzes your entire data payload from the most recent full week versus the prior week. It then generates a plain-English Summary of performance, flags Risk Factors (like spiking costs or missed calls), and highlights Opportunities for growth.
These are actionable insights generated by our Ads Advisor and AI rules engine. If you have an internal marketing team or an ads agency, you hand these exact steps to them to execute. If you do not have a team, MosierData also offers SiteCare+, a managed service that may be an option for you.
Your retainer includes business-hours ad hoc support. If the AI flags a drop in conversion rate or a specific wasted search term, you can email or text your dedicated analyst for a deeper explanation or a quick data pull.
If there's a way to bring it down, we'll help you find it. ROI Insights shows you exactly which channels, campaigns, and keywords are driving your cost per lead up and which ones are performing efficiently. That clarity is usually the first step toward fixing it.
No. Think of it more like a monitoring station for your Google Ads account. It watches for the things that should always be watched but usually aren't: disapproved ads, broken links, spending anomalies from Google's automated changes, and keyword conflicts where a targeted keyword and a negative keyword are fighting each other and driving your costs up. These are standard parts of a well-managed account. Ads Advisor makes sure nothing slips through between your regular check-ins. It is included with the Business plan — not sold as a separate add-on.

Navigating Your Metrics (Glossary)

A "Session" is a single visit to your website. An "Active User" is a unique person who engaged with your site. One Active User can have multiple Sessions if they visit your site several times.
A "Channel" is the broad category of how a visitor found you.
  • •Organic: Found you via a standard search, such as Google or Bing.
  • •Direct: Typed your URL directly into their browser.
  • •Referral: Clicked a link to your site from another website (like Yelp or a local directory).
  • •Cross-Network: Traffic that moves across multiple Google networks, typically associated with Google's Performance Max (PMax) ad campaigns.
This is a more specific breakdown of where traffic comes from. For example, the Channel might be "Paid Search", but the Source/Medium will tell you it was specifically "Google / CPC", and the Campaign will tell you it was your "Spring Roof Replacement" ad.
UTMs are simple text tags added to the end of a URL (e.g., ?utm_source=facebook). They force Google Analytics to categorize your traffic perfectly. Without UTMs, clicks from your Google Business Profile or Facebook page often get lumped into "Direct," "Organic" or "Referral" traffic, masking what is actually generating leads.
Two ways. If we can put a QR code on it, we build a tracked link with UTM parameters so every scan is attributed back to that piece. If it's something like a radio or TV ad where a QR code doesn't make sense, we set up a branded redirect domain that forwards to your landing page with all the tracking parameters already in place. Either way, nothing falls through the cracks.
Our system uses Dynamic Number Insertion (DNI) and automatic form tracking. This means every phone call, form submission, and chat is traced back to the exact source, campaign, and keyword the visitor used to find you.
  • •GSC Clicks: Clicks from organic Google Search Console results.
  • •Ads Conversions: Actions (like calls or forms) generated specifically by your paid Google Ads.
  • •GBP Interactions: Actions taken directly on your Google Business Profile (Maps) without even visiting your website, such as "Direction Requests" or "Call Clicks".
These are diagnostic labels our system applies to your campaigns.
  • •Top Conversion Driver: The campaign bringing in the most absolute leads.
  • •High Efficiency: Campaigns bringing in leads at the lowest Cost Per Acquisition (CPA).
  • •High Volume Low Conversion: A warning label. This campaign is spending money and getting clicks, but visitors are not turning into leads.

Onboarding & Technical Setup

It means setting things up so they can actually be measured. Most businesses are running marketing that's invisible to their own data. We fix that. As part of onboarding we set up Google Tag Manager, configure all your conversion actions in Analytics, link Search Console to your Ads account, and install call tracking. If you choose assisted onboarding, we handle all of it with you live. If you go self-guided, we walk you through every step.

It happens more than you'd think, and there are workarounds for both situations.

If you don't have Google Analytics, we can set up a fresh account and start measuring from day one. You won't have historical data, but you'll have clean, accurate data moving forward. Same with Search Console: as long as you have access to your domain registrar, it's a straightforward fix.

If your agency controls your accounts and isn't cooperating, that's a conversation worth having. Your data belongs to you. We can help you understand what access you should have and how to get it.

In any of these situations, assisted onboarding is the right call. The fee is minimal compared to the time and frustration of trying to sort it out yourself, and you'll walk away with everything connected and working correctly from the start.

This is very common. Before we start the onboarding clock, we run a "Pre-Flight Check". If you are locked out of your Google Ads, WordPress, or Google Business Profile by an old agency, we will pause the main project and initiate a "Digital Asset Audit & Recovery" project to help you get your keys back.

Ready to Know What's Actually Working?

The private beta is limited. We're not saying that to create fake urgency — we're saying it because onboarding each client properly takes real time, and we won't rush it.

If you're spending $5,000 or more a month on marketing and you still can't answer "what's my cost per lead?" — this is the fix.

Self-Guided

Self-Guided Beta Access

You handle access grants on your own schedule with our step-by-step guide.

Onboarding: Free
Monthly: Free or from $39.95/mo
Recommended

Done-For-You Setup

We set up everything inside your accounts — analytics, tracking, integrations — with a live onboarding call, not a DIY checklist.

Setup: $795
Monthly: Free or from $39.95/mo

Ads Advisor for Google Ads is included on the Business plan — no separate add-on.